Maximum visitor capacity of the scenic area: 85,901 visitors; instantaneous carrying capacity: 18,800 visitors.

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Luzhi

Luzhi “Crispy” New Year | Spring Festival Event Spoilers! Come on in to claim your stamp-collecting guide~


The Spring Festival is just around the corner.
Luzhi Ancient Town
“Chinese New Year in Jiangnan: The Tranquil, Intoxicating Flavors of Luzhi” Spring Festival Event
Set to “reboot” with a bang
Enjoying the traditional New Year folk performances
Participate in the New Year Flavor Stamp Rally
In Luzhi
Enjoy the “crispy” flavor of the New Year!
 
Watch: Dragon Soars, Traditional New Year Flavors Unfold
Celebrate a traditional folk New Year
 
As the gongs and drums sound, the ancient town of Longteng comes alive.
As soon as the lianxiang is struck, faces light up with joy.
Welcome the God of Wealth, and meet Duan Duan.
That’s what gives Luzhi its festive New Year spirit.
 
01
Dragon Dance for the Spring Festival
 
The Year of the Dragon will see dragons soaring across Jiangnan.
On the morning of the first day of the Lunar New Year
Spring Festival dragon dance performance
It will kick off with great fanfare in the Visitor Center Plaza.
Joyful gongs and drums awaken the waterside village at dawn.
The agile dragon dance formations alternate and shift.
The dragon’s posture is vigorous and majestic; the dragon dance heralds good fortune.
Happy New Year!
After the wonderful performance ended
The dragon dance will wind its way through the streets and alleys.
Scatter blessings throughout the ancient town.
The New Year is about to shine with “dragon” brilliance~
Event Time
8:58 a.m. on February 10, 2024 (the first day of the Lunar New Year)
Event Location
Luzhi Tourist Center Plaza (No. 21 Xiaoshi Road, Luzhi Town), Scenic Area Streets
 
02
Luzhi Lianxiang
 
The New Year spirit in the water towns would be incomplete without Luzhi’s Lianxiang.
From the first to the third day of the Lunar New Year
Come to the Visitor Center Plaza, Lüduan Plaza, and Hefeng Bridge Corridor.
Watch a spectacular Dalianxiang performance.
The women’s attire of the Luzhi water town flows gracefully.
The multicolored Lianxiang sticks dance up and down in the hands.
It kicked off the New Year with fiery passion.
It has brought forth the auspiciousness and happiness of Luzhi.
Event Time
February 10–12, 2024, 9:00 a.m. to 4:00 p.m. (the first to third days of the Lunar New Year)
Event Location
Luzhi Tourist Center Plaza (No. 21 Xiaoshi Road, Luzhi Town), Lüduan Plaza, and Hefeng Bridge Corridor Pavilion
 
03
Five Blessings Arrive to Welcome the God of Wealth
 
On the fifth day of the Lunar New Year, gongs and drums lead the way.
The Five Road Wealth Gods’ Procession Has Arrived
Starting at 9:00 a.m. on the fifth day of the Lunar New Year.
The Five Road Gods of Fortune, Prosperity, Longevity, Joy, and Wealth
It will make an appearance in the streets and alleys of Luzhi Ancient Town as well as at its various scenic spots.
Distributing God of Wealth red envelopes to residents and tourists.
Receive red envelopes and welcome a lucky, prosperous Year of the Dragon.
Welcoming the God of Wealth, wishing you a year of prosperity once again. Image
Event Time
February 14, 2024, 9:00 AM–4:00 PM (the fifth day of the Lunar New Year)
Event Location
Luzhi Tourist Center Plaza (No. 21 Xiaoshi Road, Luzhi Town), Scenic Area Streets
 
04
Duan Duan’s Parade
 
The Golden Dragon heralds auspiciousness, and the divine beast bestows good fortune.
From the first to the third day of the Lunar New Year
Duanduan, the “spokesperson” of Luzhi Ancient Town
Will offer New Year’s greetings at Lüduan Square.
The adorable Duan Duan is children’s favorite.
“Snuggle up” with Duan Duan, and capture a moment brimming with good fortune.
Give the mythical beast a hug and get closer to good fortune—“dragon” style!
Event Time
February 10–12, 2024, 9:00 a.m. to 4:00 p.m. (the first to third days of the Lunar New Year)
Event Location
Luduan Square
 
Collection: New Year Good Luck Seal
Have a joyful New Year
 
Pray for blessings, collect stamps, and win great gifts!
Four stamp stations, a variety of ways to explore.
All the stamp-collecting treasures of Luzhi’s Spring Festival are now at your fingertips.
You’ve got to grab the New Year’s surprise lucky blind box!
 
Tip #1: Three steps to earn stamps by checking in~
① Follow the “Luzhi Ancient Town” WeChat official account. You can collect stamped postcards at the Luzhi Tourist Center’s cultural‑creative shop, Baosheng Temple, Wansheng Rice Store, the Wang Tao Memorial Hall, and the Sauce Factory (limited to one set per person).
② Visit Baosheng Temple, Wansheng Rice Mill, the Wang Tao Memorial Hall, and Luzhi Sauce Factory to take part in the activities and collect the full set of colored stamps.
③ Share your photos or videos from the park on WeChat Moments, Douyin, or Xiaohongshu, then head to the visitor center’s cultural‑creative shop to draw a blind box (limited quantities—first come, first served).
 
Tip #2: A Detailed Guide to the Four Stamp-Collecting Spots
Follow the “Luzhi Ancient Town” WeChat official account, and each visitor can receive one “Blessing Plaque.” After making your wish, please visit the staff to have it stamped. (Limited quantities—first come, first served.)
② Wansheng Rice Mill: Collect stamps to make wishes
With a 【Attraction Ticket】, each visitor can receive one 【Customized Sticker】. Write your wish on it and affix it to the Wishing Wall, then visit the staff to have it stamped. (Stickers are limited—first come, first served.)
③ Wang Tao Memorial Hall: Rubbing and Stamp Collecting
With a [attraction ticket], each visitor can receive one set of [rubbing materials]. Once the rubbing is complete, please bring it to the staff for stamping. (Materials are limited—first come, first served.)
④ Luzhi Sauce Factory: Collecting Stamps Through the Game of Touhu
Follow the “Luzhi Ancient Town” WeChat official account to take part in the arrow‑throwing game. Each participant can claim 6 throwing sticks (limited to one per person; supplies are available on a first‑come, first‑served basis).
 
Event Time
February 10–14, 2024 (the first to fifth days of the Lunar New Year), 9:00 a.m. to 4:00 p.m.
Blind box draw location
Luzhi Tourist Center Cultural and Creative Store (No. 21, Xiaoshi Road, Luzhi Town)
 
Hui’s Spring Festival Fun Benefits
Have a happy New Year
 
❖ The dragon strides majestically, bringing blessings to the New Year.
 
Join hands to explore Luzhi and celebrate a joyful reunion year.
Various perks are coming your way!
01
Visitors dressed in the traditional attire of Luzhi’s water-town women or in Hanfu can enjoy free admission to the scenic spots of Luzhi Ancient Town.
02
Visitors whose zodiac sign is the Dragon, or whose name includes the character “Dragon,” may enter the attractions of Luzhi Ancient Town free of charge upon presenting their ID. They will also receive a 20% discount on boat tickets and on products from the Duanduan Cultural & Creative brand.
Event Time
February 10 to February 24, 2024
03
Half-price admission to the Luzhi Scenic Area (This promotional offer cannot be combined with or stacked with other discounts.)
Event Time
February 10 to February 17, 2024
 
❖ Explore Wuzhong with the seal, in a fun and engaging way
During the Spring Festival period
The “Follow the Seal, Explore Wuzhong with Fun” event continues to bring good fortune.
From today until February 24.
Check in at designated scenic spots in Wuzhong District.
Collect all 8 “Wuzhong Delights” stamps.
You can immediately receive one Taihu Tourism Annual Pass!
 
Event Time
From today until February 24.
Stamping Station at Luzhi Ancient Town
Luzhi Tourist Center Cultural and Creative Store (No. 21, Xiaoshi Road, Luzhi Town)
 
Come to Luzhi and celebrate a “crispy” New Year.
Seeking the traditional New Year flavor of childhood
Experience the New Year atmosphere of the water towns~

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Ticket Discount Policy

Children aged six years or younger (inclusive) or measuring 1.4 meters or less in height (inclusive), seniors aged 70 years or older (inclusive), persons with disabilities, and one accompanying caregiver of a person with a severe disability are exempt from admission fees upon presentation of valid identification.