On the six historic bridges—Xianghua Bridge, Xinglong Bridge, Jinli Bridge, Sanyuan Bridge, Huanyu Bridge, and Hefeng Bridge—red lanterns and festive blessing banners have been hung, drawing numerous visitors eager to take photos and check in.

Dragon dances herald the New Year, bringing good fortune and auspiciousness. On the first day of the Lunar New Year, a dazzling dragon‑dance performance kicked off the festive season. To the rhythmic beat of gongs and drums, the auspicious dragon soared and leapt, spiraled downward, or circled in a grand arc, its head held high as it moved forward. The majestic dragon made its way to Lüduan Square, its lithe, powerful movements drawing waves of cheers from residents and visitors alike. As the dragon paraded through the streets and alleys of Luzhi Ancient Town, it carried the dragon’s blessings and good fortune to every corner.

The blessing‑gathering and stamp‑collecting event has drawn numerous visitors eager to take part. Head to Baosheng Temple to offer prayers for a year of success and fulfillment; stop by Wansheng Rice Shop to jot down your New Year’s wishes, hoping for peace and joy in the year ahead; at the Wang Tao Memorial Hall, try your hand at the traditional rubbing technique, and at the Luzhi Sauce Factory, enjoy a fun game of “touhu.” Then share your photos on WeChat Moments, Xiaohongshu, and Douyin to check in. These engaging check‑in activities have brought plenty of joy to visitors, as everyone joins together to pray for a bright new year and celebrate the traditional cultural spirit!

After checking in and collecting the full set of themed stamps, many visitors were lucky enough to draw a surprise blind box! Each fun activity brimming with the festive spirit of the New Year, and every thoughtful gift filled with heartfelt warmth, conveyed the most sincere New Year blessings from Luzhi Ancient Town, as laughter and cheerful voices echoed through the air.

Boats glide upon the emerald waves, and travelers seem to wander within a living painting. Many visitors savor the experience of rowing their own boats, as the small vessels sway gently along the rippling waterways. Seated in quiet repose, they take in the serene beauty of dark-tiled roofs and whitewashed walls lining the banks, alongside delicate, exquisitely crafted ancient bridges. The graceful, ethereal charm of this waterside landscape leaves one in awe.

Explore the Baosheng Temple, the Ye Shengtao Memorial Hall, the Wang Tao Memorial Hall, the Luzhi Sauce Factory, the Luzhi Celebrities Museum, and other exhibition venues; marvel at the masterful artistry of the sculpted arhats adorning the walls; learn about the lives and achievements of eminent figures from the past; and experience Luzhi’s time-honored cultural heritage and its profound historical and cultural legacy.

Nestled in the narrow, winding lanes of Luzhi’s old street are countless delectable snacks. Ao‑zao noodles boast a rich, savory broth and an array of generous toppings; Haitang cakes are crisp on the outside and tender, soft, and sweet within; pumpkin cakes gleam with a golden hue and a delightfully fluffy texture; youzanzi are crispy on the outside yet tender inside, with a complex, layered flavor; and the dessert cakes are both affordable and exquisite, offering a wide variety to choose from. Strolling and savoring along the way, you’ll sample the local flavors, leaving your palate tingling and your taste buds lingering in pure delight!

The Five Blessings Parade wishes you a New Year filled with prosperity, good health, longevity, joy, and wealth! The God of Wealth, clutching ingots of gold, strolls through the streets and alleys of Luzhi, occasionally presenting visitors with mysterious New Year gifts. Be sure to stop by for a photo and some fun interaction with the God of Wealth—welcome in good fortune for the year ahead!