In the golden autumn of October, as our motherland celebrates its birthday, the ancient town of Luzhi welcomes a peak in holiday tourism amid joyous laughter and festive cheer. Faced with a sharp surge in visitor numbers, the scenic area has remained steadfast in prioritizing safety, implementing a range of measures to ensure rigorous compliance, and firmly reinforcing its safety‑production safeguards, thereby doing everything possible to maintain a safe and stable holiday‑travel environment.

Ahead of the holiday, the scenic area held a meeting to coordinate preparations for the peak‑season period, meticulously planning measures to ensure environmental hygiene, market order, visitor services, and safety management. Staff were mobilized to conduct thorough safety inspections, comprehensively identifying and addressing potential hazards. At key locations such as Guli Qiūwàng, the Paifang archway, and Lüduan Square, fresh flowers and greenery were uniformly arranged, and lanterns and colorful banners were hung. Traditional lantern displays were set up along the visitor center’s colonnade and at Lüzhi Bridge, creating a festive atmosphere of joy, harmony, and cheer. During the holiday, all personnel were on duty, with strict adherence to a 24‑hour shift system and the implementation of a leadership‑on‑duty protocol. In addition, a large number of volunteers were recruited to provide attentive guidance, information, ticketing assistance, guided tours, and boat‑ride services, while promoting courteous and safe tourism. Security teams were reinforced to intensify patrols and inspections, strengthen crowd‑control and traffic‑management efforts, and prevent any congestion. Cleaning crews were also bolstered, increasing the frequency of waste removal and mobile sanitation operations to maintain orderly market conditions and pristine environmental standards, ensuring visitors enjoy a comfortable and tidy setting.

During the holiday period, the scenic area has meticulously curated a series of themed events under the banner “Ode to the Motherland—A Tranquil Escape in Luzhi,” offering free admission to visitors dressed in traditional water-town women’s attire or Hanfu, 20% off all cultural‑creative products, photo‑op giveaways, a lucky spin wheel, opportunities to pose with the national flag, hands‑on Lianxiang‑drumming experiences, DIY craft workshops, sutra transcription, a Hanfu parade, and flash‑mob performances. These engaging activities ensure that visitors can enjoy their time at the site, shop with confidence, and relax in comfort. Meanwhile, the Qingdian Luzhi Scenic Area within the Jiangnan Cultural Park is presenting the “Dreamlike New Zhu Xian: Qingdian Nights in Jiangnan” theme, featuring a creative market titled “Night Bazaar × Dreamlike New Zhu Xian,” an aquatic intangible‑heritage iron‑flower show, a “Dream Zhu Wonderful Night” cosplay interaction, the Twelve Flower Goddesses’ performance “Biyao,” and a flower‑boat procession celebrating the Flower Goddesses of Jiangnan. The scene brims with song and dance, throngs of visitors, and soaring popularity, as guests find themselves effortlessly immersed in the picturesque world of Jiangnan, savoring a one‑of‑a‑kind journey through this enchanting water‑town realm.

During this National Day holiday, the Luzhi Ancient Town scenic area hosted a rich array of events, with tourism services delivered safely and in an orderly manner, and no tourist complaints were reported. According to statistics, over the seven-day period, the site welcomed a total of 221,700 visitors, generating combined revenues of RMB 992,300—up 8.04% and 8.05%, respectively, compared with 2023—and recovering to 92.84% and 72.98% of the levels recorded during the same period in 2019.