In May, fireworks stir the heartstrings, and bright sunshine nourishes the soul. Set aside for a while the pressures and worries of work and daily life, and join in the company of joy and happiness as you fully savor the cheer and delight that the holiday brings. During this year’s “May Day” holiday, Luzhi Ancient Town has presented a dazzling array of cultural and tourism activities, with a rich and diverse range of offerings and an upgraded level of service. While enhancing visitors’ sense of participation and immersion, these efforts continue to meet their growing demand for cultural and leisure consumption.

Ahead of the holiday, Zhu Huaping, Deputy Secretary of the Town Party Committee and Town Mayor, led a team to inspect workplace safety at the Ancient Town Scenic Area. The scenic area held a meeting to outline holiday‑time operations, meticulously planning for the influx of tourists. Comprehensive self‑inspections were carried out to identify and address potential hazards. At key locations such as the Visitor Center and Lüduan Square, flowers and greenery were uniformly arranged. In addition, the “Talking About Chinese Language, Seeing Luzhi Through Reading” themed event was thoughtfully designed, featuring interactive activities to enhance visitors’ experiences and foster a joyful, peaceful, and festive atmosphere.

During the holiday period, all staff at the scenic area were on duty, and a large number of volunteers were recruited. In strict compliance with the requirements of “limited capacity, advance reservations, and staggered peak times,” visitor flow was effectively controlled and managed. Efforts were made to provide high-quality services, including guidance, information, ticket inspection, guided tours, sightseeing, and boat rides, while actively promoting civilized and safe tourism. Security personnel were reinforced to intensify patrols and inspections, strengthen crowd management and traffic flow, and prevent any congestion. Cleaning teams were also bolstered, with increased staffing and more frequent waste removal and mobile cleaning operations, ensuring both orderly market conditions and a clean, hygienic environment, thereby offering visitors a tidy and comfortable experience.

This holiday, the “Qingdian Luzhi” immersive nighttime tour attraction officially opened. Centered around the Jiangnan Cultural Park, the project leverages cutting-edge domestic digital technologies to create an immersive experience through a blend of light and shadow, 3D imaging, and live‑action performances. The nighttime show, “Jin Ye: Qingdian Luzhi,” draws on Luzhi’s local cultural heritage, distilling iconic cultural IPs such as Yang Huizhi, Lu Guimeng, Ye Shengtao, and the Eight Scenic Spots of Fuli, while integrating a diverse array of new‑format offerings. These include uniquely Jiangnan‑style opera and scenic‑themed shows, dining‑and‑performance experiences, Hanfu costume changes, and traditional‑style photo shoots, all coming together to craft a multi‑layered, three‑dimensional, and deeply immersive cultural journey. Thanks to extensive pre‑event promotion and attractive discounts, the attraction drew large numbers of visitors from surrounding areas eager to be among the first to experience it.

During the holiday period, the Luzhi Ancient Town scenic area maintained orderly operations and ensured safety and stability. According to statistics, over the five-day span, the site welcomed a total of 123,300 visitors, generating combined revenues of RMB 910,400—up 17.43% and 14.20%, respectively, compared with the same period in 2019.