Voting is underway! Click to send your favorite to the “center stage” and debut!
Release date:
2023-12-06 10:00
Source:
“Wu Xian Miao Xiang” Wuzhong Fine Products Cultural and Creative Design Competition
Voting has begun!
Duan Duan is polite, and the Duan Duan plush toy is waiting for your like!
Scan the mini program QR code in the image below with WeChat.
Cast your precious vote for Duanduan.
Helping Duan Duan make a debut in the “center stage” position!
Scan the QR code in the image with WeChat to start voting~
Voting period: December 4–8
*Note: Each WeChat account can cast 3 votes per day.
A auspicious beast that safeguards the peace of a region.
The Lüduan is the emblem of Luzhi. As you enter the ancient town of Luzhi, the imposing Lüduan statue stands guard at the entrance; under the divine protection of this mythical beast, Luzhi boasts a long history, picturesque scenery, a rich cultural heritage, and a life that is both prosperous and serene.
The Lüduan is a auspicious mythical beast in Chinese legend, said to travel eighteen thousand li in a single day, master the languages of the four cardinal directions, and be privy to events far beyond. Resembling the xuan‑ni, it is said to dwell exclusively in sites blessed with supreme feng shui.
Legend has it that the Lüduan is a rare and wondrous beast bred by Emperor Qin Shi Huang. Upon beholding the vast, shimmering waters and the aura of spiritual energy that enshrouds the area around Cheng Lake on the outskirts of Luzhi Town, it descended to this place, safeguarding a region renowned for its prosperity, peace, and favorable weather.
The endearing spokesperson of Luzhi
The Lüduan silently guards Luzhi, a thousand-year-old ancient town, carrying the cherished aspirations of its people. Taking the Lüduan as its inspiration, Luzhi has created a cute, lively cartoon character—Duanduan.
The golden rhinoceros horn, like the gilded, millennia-old ginkgo trees of autumn and winter, embodies an inexhaustible vitality.
Its emerald-green body harmonizes beautifully with the verdant, ever-flowing waters and the year-round greenery of the Jiangnan water towns, symbolizing the delicate, graceful splendor of nature.
The fiery red eyebrows symbolize the warm, down-to-earth charm that touches the hearts of ordinary people on the old street.
The beaming, joyful expressions reflect a heartfelt love for the slow-paced life of the water towns, and they also serve as a true testament to the warm hospitality of the people of Luzhi.
The image ambassador for Luzhi’s cultural and creative products has been born—Duan Duan You Li, brimming with the auspicious blessings of the mythical creature Lüduan and imbued with the heartfelt wishes of this water‑town.
Creative cultural and creative souvenirs
The Luzhi cultural‑creative brand “Duanduan Youli” is guided by the principles of refined design, distinctive creativity, profound humanistic heritage, and rich meaning. It has crafted numerous文创 products that incorporate Luzhi’s iconic elements and stylistic flair, including the “Duanduan IP Series,” the “Qinglian Shan Series,” the “Ye Shengtao Education Series,” the “Shui Baxian Mijing Series,” and the “Luzhi Elements Series.” Let’s take a look at some of these delightful文创 treasures!
Luduan figurine
This plush toy features a cute, cartoon‑style Q‑version design of Lüduan, with delicate embroidery and a soft, comfortable feel that’ll have you exclaiming, “So adorable!” It’s beloved by both adults and children. (Don’t forget to scan the mini‑program QR code in the image or search for “No. 18” within the mini‑program to cast your precious vote for the Duanduan plush!)
Duan Duan Chocolate
Incorporating iconic Luzhi elements like the Lüduan, paifang archways, ancient bridges, and oar‑propelled boats, along with creative features such as 3D printing, you can explore Luzhi with a chocolate treat—pure, endless sweetness!
Duan Duan Coffee
DuanDuan Coffee is nestled within the Luzhi Tourist Center. Its bright, cheerful colors create a warmly inviting atmosphere—perfect for sipping a chestnut‑flavored cream latte or a osmanthus‑infused latte on a winter day, and letting the rich aroma of coffee envelop you in cozy, seasonal tranquility.
Duan Duan Straw Painting
Duan Duan’s straw paintings blend China’s unique folk crafts, crafted through a meticulous process that includes cutting, bleaching, scraping, grinding, ironing, and smoking. Up close, you can admire their luminous sheen and delicate grain—perfect as a creative decorative piece for your home.
End-to-end expression fan
With a wide variety of expressive designs, the Duan Duan emoji fan is the star product of “Duan Duan Has Courtesy.” Its vivid, lifelike expressions highlight the spirited charm of the mythical creature Duan Duan, earning widespread acclaim from visitors.
In addition, “Duan Duan Has Courtesy” offers a range of cultural‑creative products—such as the Duan Duan incense burner, Duan Duan canvas tote, and Duan Duan T‑shirts—bringing the auspicious charm of Duan Duan into everyday life and filling it with pure happiness!
“Duan Duan Has Courtesy” Series of Cultural and Creative Products
Steeped in the timeless heritage of a thousand-year-old ancient town.
It embodies the charm of the Jiangnan water towns.
Tap the mini program on WeChat.
Search for the Duan Duan doll No. 18 and the gift with Duan Duan No. 19.
Children aged six years or younger (inclusive) or measuring 1.4 meters or less in height (inclusive), seniors aged 70 years or older (inclusive), persons with disabilities, and one accompanying caregiver of a person with a severe disability are exempt from admission fees upon presentation of valid identification.
